A signal tree is made to stand out. Its limbs are shaped--guided throughout growth--into right angles. Native Americans used signal trees to communicate important messages, such as the location of a trail or water source.

Sara Cullin was inspired by this tactic and founded Signal Tree Creative Communications, LLC in 2018. She helps communities and companies create messaging that stands out with all the right angles. Sara is an accredited public relations professional and certified social media manager with 20 years of experience. She serves as executive director for the Greater Harrison Chamber of Commerce and Cincinnati Chapter president for the Public Relations Society of America.